WHO IS ELAD?

 ELAD & CO is a property management company powered by state of the art technology, We are a professional diverse team situated in London, looking to disrupt the real estate industry with the latest technology to bring investment and Peer 2 Peer exchange to one place.

Our team of innovative developers, experienced property professionals and Blockchain enthusiasts have been brought together to build and run this state of the art property development platform.

We believe everyone should have access to affordable homes, but so many don't even no where to start, our goal is to open access to previously inaccessible markets and give people the opportunity for their money to grow with the market, while cutting out middlemen to produce better profits for our customers. our secondary market will be decentralized, keeping in line with our values and beliefs to give people full control of the assets.

ELAD buys commercial and residential properties which are ready to rent. Through the online platform the general public can buy shares in ELAD property from as little as $50 using our cryptocurrency which will give them more control over their investments.


CORE TEAM

  DALE PERKINS-MCCOOK    Founder & Chief Executive Officer   Dale is the Founder and CEO of ELAD Tech LTD as well as his property company, Make Better Moves LTD.  He bought his first London property at the age of 23 and has been involved in local London real estate ever since.  Dale has also nurtured a strong interest in technology, dating back to the 80’s. It is this interest combined with his passion for real estate that presented the opportunity to marry both, in the form of stable and secure cryptocurrency.

DALE PERKINS-MCCOOK

Founder & Chief Executive Officer

Dale is the Founder and CEO of ELAD Tech LTD as well as his property company, Make Better Moves LTD.

He bought his first London property at the age of 23 and has been involved in local London real estate ever since.

Dale has also nurtured a strong interest in technology, dating back to the 80’s. It is this interest combined with his passion for real estate that presented the opportunity to marry both, in the form of stable and secure cryptocurrency.

 
 
  BRENNON WILLIAMS    Chief Technology Officer   For more than two decades, Brennon has worked around the globe as a contract software engineer, Chief Technology Officer and consultant technical advisor to companies such as Microsoft, Motorola, Nokia and eBay as well as several smaller design and user experience (UX) focussed agencies both in London and New York.  With primary focusses on Cognitive Artificial Intelligence and Robotics hardware, Brennon has been building the future with the world’s most advanced conversational AI.  Brennon gained a BSc Computer Science from New York University (NYU), as well as several internationally recognised qualifications. He is a twice published author of technical books and receive the Most Valuable Professional of the Year (Global) award from Microsoft in 2013.

BRENNON WILLIAMS

Chief Technology Officer

For more than two decades, Brennon has worked around the globe as a contract software engineer, Chief Technology Officer and consultant technical advisor to companies such as Microsoft, Motorola, Nokia and eBay as well as several smaller design and user experience (UX) focussed agencies both in London and New York.

With primary focusses on Cognitive Artificial Intelligence and Robotics hardware, Brennon has been building the future with the world’s most advanced conversational AI.

Brennon gained a BSc Computer Science from New York University (NYU), as well as several internationally recognised qualifications. He is a twice published author of technical books and receive the Most Valuable Professional of the Year (Global) award from Microsoft in 2013.

 
 
  ADRIAN MORSON    Chief Information Officer   Adrian has over 20 years of broad based IT experience working in London and Geneva for Government, Banking, Educational and the Private sector.  He has worked alongside CESG and the MOD on large scale projects including the London Olympics in 2012. Adrian has also worked with the Bank of England, NHS, the Metropolitan Police Association, the Crown Prosecution Service and weapons contractor Qinetiq. He has also spent time working with the largest European defence defence contractor British Aerospace.

ADRIAN MORSON

Chief Information Officer

Adrian has over 20 years of broad based IT experience working in London and Geneva for Government, Banking, Educational and the Private sector.

He has worked alongside CESG and the MOD on large scale projects including the London Olympics in 2012. Adrian has also worked with the Bank of England, NHS, the Metropolitan Police Association, the Crown Prosecution Service and weapons contractor Qinetiq. He has also spent time working with the largest European defence defence contractor British Aerospace.

 
 
  STEVE CRAIG    Chief Operational Officer   Steve has worked in operations and manufacturing in a number of industries, primarily Security Printing. He is an experienced Operations professional with a demonstrated history of leading change in UK and international assignments. Steve’s core technical background is the arenas of quality and lean manufacturing. However, as a strong proponent of the view that ‘Culture eats strategy for breakfast’, he has the ability to engage with staff at all levels, developing winning teams that are focused on delivering high quality products and services to tight deadlines. Steve in recent years has been using the Toyota Kata methodology to coach and develop his teams  Steve has aMaster of Business Administration (MBA) focused in Quality Management from University of Leicester.

STEVE CRAIG

Chief Operational Officer

Steve has worked in operations and manufacturing in a number of industries, primarily Security Printing. He is an experienced Operations professional with a demonstrated history of leading change in UK and international assignments. Steve’s core technical background is the arenas of quality and lean manufacturing. However, as a strong proponent of the view that ‘Culture eats strategy for breakfast’, he has the ability to engage with staff at all levels, developing winning teams that are focused on delivering high quality products and services to tight deadlines. Steve in recent years has been using the Toyota Kata methodology to coach and develop his teams

Steve has aMaster of Business Administration (MBA) focused in Quality Management from University of Leicester.

 
 
  CALLUM CHRISTIE    Blockchain and Lead Developer   With 15 years’ experience building tools, desktop/web apps and interactive content, Callum is a “Full-Stack” developer.  He has a strong passion for UX and accessibility which was honed while working at several well-known digital agencies in London and Amsterdam, including Fresh Media, Addiction, JPMH and LightMaker.  In recent years, Callum has spread his wings while working inside the News Corp family, including The Sun, The Times and The Sunday Times.  Callum was awarded a BSc in Computer Science.

CALLUM CHRISTIE

Blockchain and Lead Developer

With 15 years’ experience building tools, desktop/web apps and interactive content, Callum is a “Full-Stack” developer.

He has a strong passion for UX and accessibility which was honed while working at several well-known digital agencies in London and Amsterdam, including Fresh Media, Addiction, JPMH and LightMaker.

In recent years, Callum has spread his wings while working inside the News Corp family, including The Sun, The Times and The Sunday Times.

Callum was awarded a BSc in Computer Science.

 
 
  BILLIE-JEAN PERKINS    Property Sales and Management   Billie-Jeans specialises in the sale of all types of shared ownership homes, both new build and resale to applicants and nominees and guiding them through the buying process.  Devising and implementing sales and marketing strategies to meet sales targets.  Matching and allocating homes, making offers and interviewing applicants. Assessing customer needs and taking appropriate action to guide them through the resales process to ensure that they have an excellent customer journey.  Building effective relationships with internal teams and external partners such as Local Authorities/GLA, solicitors, agreeing and implementing allocation policies whilst meeting nomination and S106 agreements, proactively pushing to open up eligibility criteria and cascading eligibilities, to ensure homes are sold efficiently.

BILLIE-JEAN PERKINS

Property Sales and Management

Billie-Jeans specialises in the sale of all types of shared ownership homes, both new build and resale to applicants and nominees and guiding them through the buying process.

Devising and implementing sales and marketing strategies to meet sales targets.

Matching and allocating homes, making offers and interviewing applicants. Assessing customer needs and taking appropriate action to guide them through the resales process to ensure that they have an excellent customer journey.

Building effective relationships with internal teams and external partners such as Local Authorities/GLA, solicitors, agreeing and implementing allocation policies whilst meeting nomination and S106 agreements, proactively pushing to open up eligibility criteria and cascading eligibilities, to ensure homes are sold efficiently.

 
 
  DAMRON MACLEOD    Tech Support/Developer   Damron began his career in multimedia, audio and video production, servicing the digital advertising sector, before a moving into corporate IT support which he has made his career for the past 15 years.  Damron has recently been working in the Aerospace sector in conjunction with University College London as a Support Specialist managing Windows, Mac OS, and Linux based devices and hardware.

DAMRON MACLEOD

Tech Support/Developer

Damron began his career in multimedia, audio and video production, servicing the digital advertising sector, before a moving into corporate IT support which he has made his career for the past 15 years.

Damron has recently been working in the Aerospace sector in conjunction with University College London as a Support Specialist managing Windows, Mac OS, and Linux based devices and hardware.

 
 
  HARSH PAREKH    Financial and Digital Asset Management   Over the last 8 years Harsh has worked as derivatives trader and a market strategist, currently at Orbit Investments in London (a proprietary trading house), with his main focus being on commodities and equities covering North America and Europe. Having done his MSc in Investment Banking, he has developed analytical skills in identifying market opportunities spreading across a wide variety of asset classes.  He also co-own Ultra Prolife Nutrition; a whey protein and supplements brand. With crypto currencies having the potential to positively disrupt the future of investment, he is excited to be apart of ELAD to help change and shape the future of real estate market.

HARSH PAREKH

Financial and Digital Asset Management

Over the last 8 years Harsh has worked as derivatives trader and a market strategist, currently at Orbit Investments in London (a proprietary trading house), with his main focus being on commodities and equities covering North America and Europe. Having done his MSc in Investment Banking, he has developed analytical skills in identifying market opportunities spreading across a wide variety of asset classes.

He also co-own Ultra Prolife Nutrition; a whey protein and supplements brand. With crypto currencies having the potential to positively disrupt the future of investment, he is excited to be apart of ELAD to help change and shape the future of real estate market.

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DARREN BROWN

Property Management

Darren first invested in property when he was 21 giving him the passion to elevate and strive to grow his portfolio, giving him the knowledge and expertise to be the co-owner of the property company Make Better Moves ltd.

Having worked for government agencies for over fifteen years Darren has a strategic approach to supporting and safe guarding young people alongside institutions such as the Police, YOT, Social Services and schools which he takes leadership of and supports with strategic plans and reporting.

Darren also has a passion for events and marketing and in his spare time organises and manages events for 100-1000 people across the country and always instils his expertise and passion into anything he is involved in.

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NATASHA BARNES

Marketing

Natasha has nearly twenty year’s experience within the marketing and experiential industry. As head of client services she has developed and nurtured her clients such as McLaren, Levi, Shell, Standard Chartered and Atomico at numerous creative agencies. With a consistent and successful track record of strategic and creative thinking, she has been in charge of millions of pounds worth of budgets globally for her clients within the creative agencies.

Running diverse operational teams globally from Live to experiential events, digital, social media, comms and creative design she is practiced at leading from strategic planning, content development and research through to pitching and client direction.

 
 
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ESTELLE QUAMINA

Accountant

 

ADVISORS

  ARMIT PAREKH

ARMIT PAREKH

 
 
 
  DARREN TAYLOR

DARREN TAYLOR