The Team


Dale Perkins-McCook

Founder & Chief Executive Officer

Dale is the Founder and CEO of ELAD Tech LTD as well as his property company, Make Better Moves LTD.

He bought his first London property at the age of 23 and has been involved in local London real estate ever since.

Dale has also nurtured a strong interest in technology, dating back to the 80’s. It is this interest combined with his passion for real estate that presented the opportunity to marry both, in the form of stable and secure cryptocurrency.


Brennon Williams

Chief Technology Officer

For more than two decades, Brennon has worked around the globe as a contract software engineer, Chief Technology Officer and consultant technical advisor to companies such as Microsoft, Motorola, Nokia and eBay as well as several smaller design and user experience (UX) focussed agencies both in London and New York.

With primary focusses on Cognitive Artificial Intelligence and Robotics hardware, Brennon has been building the future with the world’s most advanced conversational AI.

Brennon gained a BSc Computer Science from New York University (NYU), as well as several internationally recognised qualifications. He is a twice published author of technical books and receive the Most Valuable Professional of the Year (Global) award from Microsoft in 2013.


Adrian Morson

Head of Online security

Adrian has over 20 years of broad based IT experience working in London and Geneva for Government, Banking, Education and the Private sector.

He has worked alongside the CESG and the MOD on large scale projects including the London Olympics in 2012. Adrian has also worked with the Bank of England, NHS, the Metropolitan Police Association, the Crown Prosecution Service and weapons contractor Qinetiq.


Callum Christie

Lead Developer

With 15 years’ experience building tools, desktop/web apps and interactive content, Callum is a “Full-Stack” developer.

He has a strong passion for UX and accessibility which was honed while working at several well-known digital agencies in London and Amsterdam, including Fresh Media, Addiction, JPMH and LightMaker.

In recent years, Callum has spread his wings while working inside the News Corp family, including The Sun, The Times and The Sunday Times.

Callum was awarded a BSc in Computer Science.


Damron Macleod

Tech support/Developer

Damron began his career in multimedia, audio and video production, servicing the digital advertising sector, before a moving into corporate IT support which he has made his career for the past 15 years.

Damron has recently been working in the Aerospace sector in conjunction with University College London as a Support Specialist managing Windows, Mac OS, and Linux based devices and hardware.


Harsh Parekh

Financial Research, digital asset management

Over the last 8 years Harsh has worked as derivatives trader and a market strategist, currently at Orbit Investments in London (a proprietary trading house), with his main focus being on commodities and equities covering North America and Europe. Having done his MSc in Investment Banking, he has developed analytical skills in identifying market opportunities spreading across a wide variety of asset classes.

He also co-own Ultra Prolife Nutrition; a whey protein and supplements brand. With crypto currencies having the potential to positively disrupt the future of investment, he is excited to be apart of ELAD to help change and shape the future of real estate market.